What is The Pifany?


The name is a play on the word epiphany: A moment of sudden or great revelation that usually changes you in some way.  The first three letters are an acronym for the foundation of this company, Pay It Forward.


The Pifany is a space dedicated to propelling mothers forward in both career and life. We are a company by mothers for mothers, and we believe deeply in the benefits of collective wisdom. Our goal is to provide a beautiful, safe and inviting workspace where each of our members can thrive. In this space, we work, create, mentor, celebrate triumphs, overcome setbacks, develop business ideas and always, always, pay it forward.

Before we became mothers, we worked in jobs that molded our careers, we started businesses, climbed the ranks, led teams and gained invaluable experience in our respective fields. Through that progression we made the conscious decision start a family.  There was no way to know how that would affect us, physically, emotionally or mentally. Nor did we know how stepping away from our careers, though it may have seemed temporary at the time, would never be the same when we returned, if we returned at all.  As our kids become stable and more self-sufficient and we are able to focus on ourselves again, it is imperative to have a network to lean on that can help propel us to our goals. A community that understands us as business women and mothers.


Lisa’s Story

The Pifany was started by mother of two, Lisa Raja and is headquartered in Oakland, CA. Lisa spent 16 years in the fashion industry getting her first taste of entrepreneurship, successfully operating her first business, iniam, an Oakland based woman’s boutique. She then took on management roles within top Bay Area retail start-ups such as Cuyana, Joyus and Threadflip. Lisa eventually returned to her entrepreneurial roots as CEO of TRADEMOMS, a marketplace for moms to sell products and services. Through those years, she gained invaluable insight into women’s buying habits while also building meaningful relationships and connections with mothers in her community. Lisa quickly realized there was a need for a collaborative workspace that offered resources and inspiration as it related to business and motherhood.  


How flexible are your memberships? Very! Memberships are month-to-month, providing the stability of a workspace when you need it along with the flexibility you need to grow your business. All we ask is for 30 day notice if you would like to cancel for any reason.

How do I make changes to my member account? Changes to your member information and account can be done through the member portal by logging in here. You can update your credit card, change your address, see past payments, make new payments, etc.

Do you provide mail service? Yes. You may use our address to get mail and small packages delivered at no additional charge while you have an active monthly membership. We’ll hold your mail and small packages at the reception desk. Please check your mail as mail and packages left more than five (5) business days may be disposed of (or returned to sender).

The Workplace

What are your building hours? How do I gain access? Staff is onsite 9 am to 5 pm, Monday through Friday. Memebers have access from 8 am to 6 pm Monday through Friday.

Am I allowed to bring my dog? What is your pet policy? Our highest priority is to maintain a quality professional work environment for our Members. Pets can contribute to that in certain circumstances. If you want to bring a pet, please ask us first. We will work with you to see if we can agree on a trial period.

What’s the policy on phone use? THE PIFANY is a work environment, not a library, so some phone use is expected. If you’re on the phone, please respect those around you by keeping a considerate tone and taking loud or extended calls in one of the phone booths.

Will sound from the open atrium disturb me while I’m working? We love our open layout and polished concrete floors. We also know these design features can raise noise concerns. Our first floor offices and meeting rooms are fully enclosed, built with sound-mitigating interior walls. We’ve also worked with acoustics experts to develop a system that both absorbs and controls sound, so that our semi-enclosed spaces and open areas maintain a work-friendly sound profile.

Who gets to use the kitchen? We have a shared kitchen that’s available for anyone to use. Enjoy locally roasted coffee, an assortment of premium teas, and use of the refrigerator and microwaves.

Where can I park? Street parking is available up and down 43rd Street, and metered parking is available on Telegraph Avenue. We’re also conveniently located 3 blocks from MacArthur BART, and steps away from AC Transit lines.

Is there a place for me to store my bike? We’ve got you covered with a bike rack on the premises.

How do I print? Our printer is a Sharp MX-3070V. Follow the instructions below to download and load the appropriate printer driver to print from your computer.

  1. Select your operating system: Windows | Mac

  2. Save and open the file that was downloaded.

  3. (If on a Mac) Select the folder with your operating version, and double click the installer. Follow the setup directions. When done installing the driver, please move on to step 7.

  4. (If on Windows) Unzip the downloaded folder (if not done automatically), then open the folder “UD2_02_PCL6_1510a”. Double click the “Setup.exe” and follow the directions. This should setup the printer for you too.

  5. Navigate to “Properties” > “Advanced” and select “Printing Defaults”.

  6. Under “Job Handling”, select “User Number” and input your Printer Number. The field to enter your Printer Number may be called something different in your operating system, so you may have to play around and see what field to enter this in. Click “OK”. You should now be able to print.

  7. Continuing with a Mac setup: Open your system preferences and then open the “Printers & Scanners” menu.

  8. Now we need to add the printer to your system by selecting the “+” icon at the bottom of the Printers list.

  9. In the next window select “IP” from the top tab and input the IP address “” in to the “Address” field. Be sure the “Protocol” drop down menu has “Line Printer Daemon – LPD” selected.

  10. Next in the “Name” field you can give the printer a friendly name. “Temescal Works Printer” is a good one to use. You’ll also want to be sure the “Use” drop down menu reads “SHARP MX-3070V PPD”. Then click the “Add” button, followed by the “OK” button on the next menu. Now the printer has been installed.

  11. You’ll need to enter your Printer Number in to the “Job Handling” section of the printer dialog box. The printer dialog settings vary depending on your operating system or platform, so there are different ways to get to the “Job Handling” section. Try this:

    1. Open your document to print.

    2. Select “Print”.

    3. Ensure the correct printer is selected.

    4. Under “Copies and Pages” (or “SHOW DETAILS”, or a section with pull-down options), select “Job Handling”.

    5. Select “Authentication”.

    6. Select the “User Number” radio button, and enter your printer number.

    7. From the “Presets” pull-down menu, select “Save Current Setting as Preset…”

    8. Select the field for “Preset Name” and enter “Temescal Works”.

    9. Click “OK”.

    10. You are ready to print!

  12. If the above instructions don’t work, please contact the Community Manager for assistance.

Do you have more information on using the printer? For additional information on how to print, copy and scan, go to: http://www.my-sharp.com/temescalworks.mysharp.aspx

Computer Stuff

Is your Internet secure? Yes! our Internet connection is very secure. Once a device connects to our network (via WiFi or Ethernet), it is given an IP address and is “jailed” in a holding cell. An offsite RADIUS authentication server is what grants or denies access to the network. A user must provide a username and password to be granted access. If you have sensitive data and wish to be on a network isolated from the main member network, ask us about having your own VLAN (Virtual Local Area Network).

How fast is the Internet? We have a 50mbps download and 50mbps upload speed over Ethernet Fiber technology.”